More than twenty years ago, in my forties, I started noticing something. On ski slopes, on running trails, in the surf — there were people in their eighties doing exactly what I was doing. Moving well. Living fully. Not slowing down.

That image stuck with me. I didn't want to just make it to 85. I wanted to still be skiing at 85. Still surfing. Still riding and travelling with my wife.  So I did what only a slightly impulsive incurable optimist would do — I bought the URLs Run@85.com, Surf@85.com, Ski@85.com and Ride@85.com. I never did anything with them. But I never let go of the idea either.

Over the next two decades, I sent my kids off into the world, led healthcare companies, continued to ski, surf, ride and travel, and hacked together a longevity regimen on my own. As the longevity space evolved, I watched it carefully. What I saw were two things: programs that cost tens of thousands of dollars a year, and product-driven programs that seemed to be focused more on looking better now than living better later.

What I didn't see was something affordable, comprehensive, and built around a real journey — not a one-time physician visit, not a podcast, not a stack of expensive products, but an actual program with a team behind you, holding you accountable, helping you train for the life you want at 85.

That's what Thrive@85 is. It exists because I wanted it to exist — and because I believe a lot of people want exactly the same thing.

— Kip Hallman, Founder